Digital Communication.
Pham Chi's Portfolio
I have over 8 years of experience in digital communication, including 3 years as a Product & Planning Team leader.
I'm poised to take on new challenges.
Let me introduce you to my world of innovative marketing solutions and strategic brand enhancement.
WORK EXPERIENCE
I'm skilled in
★ Crafting integrated marketing communication campaigns
★ Orchestrating end-to-end project management, encompassing PnL oversight and milestone-driven progress tracking
★ Developing and executing multi-platform social media strategies
★ Leveraging data analytics for actionable insights
I have a proven track record of success in large-scale campaigns and enhancing brand presence.
2021 - 2024
Leader Product & Planning Team
Social Department - FPT Online
Led product system (VnExpress Social Media services) development, driving revenue growth.
Provided strategic IMC consultation for partners.
Optimized deployment and communication efficiency.
Managed projects with budgets of VND 500M, VND 2B, and VND 5B.
★ The School Hygiene campaign (Sanofi x VnExpress) ranked in the TOP 10 of Marketing for Development Awards 2023, organized by RED Communication
★ Increased revenue fivefold from 2022 to 2023
★ Exceeded revenue OKRs for 2023 and Q1 2024, despite facing market adversities
2018 - 2021
Social Creative
Social Department - FPT Online
Executed communication strategies and digital campaigns.
★ 2019-2021: Managed 79 Location Vincom fanpages with a team of 3.
★ 2021: Produced social content for the VFe34 launch on the VinFast fanpage.
★ The OCB x VnExpress social media campaign ranked in the TOP 10 of featured campaigns in 2021, organized by Buzzmetrics.
★ 2020: Developed the communication strategy for In-Style Hong Kong 2020 event, hosted by the Hong Kong Trade Development Council
Optimized customer experience to build long-term partnerships and drive recurring revenue growth.
2016 - 2017
Social Media Executive
Planning & Social Department - NOVAON Group
Consulted on and implemented social media strategies.
Produced regular multi-channel content for brands.
Coordinated the execution of online contests.
2014 - 2016
Social Media Specialist
Thien Thao Pharmaceutial
Planned and executed social media campaigns for Meiji Amino Collagen.
Collaborated with KOLs to create a product media library.
Managed online sales operations via the product’s fanpage.
2013 - 2016
Collaborative Reporter
Tin Tuc Newspaper - Vietnam News Agency
Reported news, social, and youth culture
"It's not about ideas
It's about making ideas happen."
Featured Projects
Key Responsibilities:
+ Provided communication strategy consultation
+ Coordinated the production of communication materials
+ Executed advertising campaigns on Google, and TikTok platforms
The School Hygiene
CSR Campaign
TOP 10 of Marketing for Development Awards 2023,
organized by RED Communication
About Campaign
A CSR campaign championed by the Hope Foundation, with Sanofi as principal sponsor and VnExpress as media partner.
This campaign:
Key Responsibilities
Achievement of 2023
Key Outcomes:
HiGreen Bình Minh Xanh
CSR Campaign
TOP 10 of Marketing for Development Awards 2023,
organized by RED Communication
About Campaign
MB Bank launched the "Hi-Green Campaign," an innovative CSR initiative aligned with their ESG strategy.
This campaign:
Our Role: Strategic media partner, advising on comprehensive communication plans across multiple platforms
Key Responsibilities
Achievement
Key Outcomes:
VSIP Group: Multi-Channel Communication Management
2023 - 2024
Overview
VSIP Vietnam's premier integrated township and industrial park developer, required a comprehensive communication strategy to attract both domestic and foreign investors. The goal was to showcase VSIP's modern infrastructure and provide accessible, accurate information to potential stakeholders.
Key Responsibilities
Action
+ Tailor content for specific target segments.
+ Optimize advertising budget allocation.
+ Enhance overall campaign effectiveness.
In-Style Hong Kong
Communication Campaign for International mega-promotions "In Style, Hong Kong Symposium", increasing partnership of Hong Kong with enterprises in Vietnam and ASEAN
Events launched by The Hong Kong Trade Development Council (HKTDC)
Objective
Key Responsibilities
Results
Exceeded communication targets by 175%, significantly amplifying the event's reach and engagement across all platforms.
Livestreaming Talkshow
Key Responsibilities:
+ Planning & media coordination
+ Scriptwriter
+ Production (main in charge)
Talkshow: Gõ cửa tủ lạnh, ăn lành mạnh, uống hạnh phúc
Format: chat & review product with minigame on streaming
Product: LG Instaview Door-in-doortm tủ lạnh Inverter side by side
KOLs: Ninh Dương Lan Ngọc
Key Responsibilities: planning - scriptwriter - production
Media results: 212K+ view, 1K+ comment, 200+ share
Talkshow: Phòng ngừa tác nhân ô nhiễm không khí trong nhà
gây bệnh hô hấp cho trẻ
Format: Direct health consultation & product review
Product: Daikin air purifier
Host: Hotmom Hồng Phượng
Doctor: Doctor CKI Vũ Quang Vinh
Key Responsibilities: planning - scriptwriter
Publish on Fanpage VnExpress & Fanpage Daikin Vietnam
Recap Article on VnExpress.net
Media results: 220K+ view
Series Talkshow "Tiêm phòng cúm"
Format: Direct health consultation
Product: Tetra Vaccine (Manufactured by Abbott)
Key Responsibilities:: planning series livestream for Abbott (Vaccine) on VnExpress social media (2022 - 2023 - 2024)
Support: scriptwriter & production (teamwork)
Vincom Livestream: Đại tiệc Shopping
Format: Livestream Shopping
Product: Fashion brands at Vincom Malls
Key Responsibilities: scriptwriter
Creative & Production
Type of product: video/ photo album/ contest/ content website
Recap Event "Chai nhựa tái sinh, hành trình tiếp nối"
Key Responsibilities: Planned media strategies and managed the execution of image and video production activities for event.
Brand: Coca-Cola
★ Media Results: 1.1M views
★ The campaign was not only successful in terms of execution and communication metrics but also delivered customer satisfaction beyond expectations.
Nokia campaign for Android One
Key Responsibilities: In charge of creative idea for the video, and managed the execution of video production.
Brand: Nokia
Viral video for The School Hygiene 2023
Key Responsibilities: Planned content strategies and managed the execution of video production.
Brand: Enterogermina
Photo Album for Mother's Day
Key Responsibilities: Planned content strategies, KOLs booking and managed the execution of photo production.
Brand: Roche
Meiji Amino Collagen
Key Responsibilities: Planned content strategies, KOLs booking and managed the execution.
|
Built trust in Meiji Amino Collagen within the Vietnamese market through a KOL strategy, engaging Northern region women aged 30-45 to trial and regularly purchase the product during the early introduction of collagen products (2015-2016) |
Content website sunwolfstore.com
Website: https://www.sunwolfstore.com/
Project Overview: Sun Wolf Store is a specialized e-commerce platform offering a diverse range of merchandise featuring beloved comic characters including Thỏ Bảy Màu, Vàng Xám, Én, and Sói Họa Nô. This project encompassed the development of a comprehensive online storefront, content creation, and a strategic social media launch campaign.
Key Responsibilities:
I'm always open to discussing new opportunities and how my skills can add value to your team.
Feel free to reach out – I look forward to connecting with you.
Email: phamchi94@gmail.com
Phone: 096 820 8225 (Born 1994)
Location: Hanoi, Vietnam
Built with Shorthand